Reputation management specialists are public relations professionals who monitor and control the online activities of an organization's brands and sub-brands. Their job is to build a consistent reputation across all web-based channels and platforms, as well as to employ traditional PR strategies. As a reputation manager, the specialist must analyze and manage the company's reputation, with the primary goal of neutralizing any negative reputation that has been created for the business. A study by Uberall shows that increasing star ratings of online reviews by 0.1 can increase online conversions by 25 percent, while a 30 percent review response rate can increase conversion rates by 80 percent.
This means that with effective reputation management, companies can increase their revenue steadily over time. So what exactly does a reputation management specialist do? They provide the people, processes, and tools necessary to properly manage an organization's reputation. This includes burying content that needs to be buried, as well as helping to build a positive reputation over time. The online reputation management specialist is responsible for the brand's online presence, analysis and brand reputation management.
They offer services such as SERP removal, search result deletion, DMCA deletions, reputation protection, and international reputation management. The right agency will improve your company's reputation, protect you from unfair attacks, and help you scale your review management campaigns.
