Reputation management is a combination of techniques and strategies that positively influence the online perception of your business. It involves monitoring reputation, addressing customer content or feedback that could harm the brand, and using strategies to prevent and resolve issues that could damage an entity's reputation. To ensure your business is properly represented and potential customers are left with a strong impression of who you are and what you do, here is a 5-step action plan for effective reputation management. The first step is to identify your intangible content or assets that are the strongest in terms of reputation. This will help you focus on techniques that would produce the greatest improvement in your reputation.
Once you have identified these assets, you can then create a list of techniques and approach them in series. The second step is to implement the successful strategy for other content channels. This includes social media, online community engagement, and search results for your business. It is important to have the locations hit while the iron is hot and ask for a review immediately after each customer visit or service experience. The third step is to track your reputation. This is an important part of reputation management and, ideally, is a practice that will continue once your major reputation remediation efforts are completed.
Tracking your reputation can help you learn about what customers like, which can be helpful in updating business processes to better meet consumers' needs. The fourth step is to use reputation management software. This can be useful if you work for a small or medium-sized company with limited PR resources. Reputation management software can help you monitor and manage your brand's reputation on the web. The fifth step is to create a two-way communication strategy when engaging with customers on social media channels such as Facebook. Our research shows that you will receive up to 10 percent more responses when you submit requests in the middle of the week and an additional 5 percent when you submit requests in the morning. In conclusion, reputation management is an ongoing process that requires consistent effort while your business is up and running.
By following this 5-step action plan for effective reputation management, you can ensure your business is properly represented and potential customers are left with a strong impression of who you are and what you do.
